OUR APPROACH
Effective online marketing is simple, but people usually over-complicate it.
And quite often they don’t really understand it, either.
It basically boils down to three simple things;
ATTRACT
ASCEND
RETAIN
So what exactly do each of these mean?
ATTRACT
This is all about setting the best bait for your ideal customer.
Because the person with the best bait catches the most fish, no matter how big they are or how long they’ve been in business.
By working with you to understand your audience we carefully create a campaign that targets them using the best bait possible.
The result? More new customers than your competition.
ASCEND
Once you have a customer on board we help you progress them through a sales funnel, which we can help you create and refine.
The sales funnel is optimised to encourage your new customers to buy higher margin products from you.
Not only do you see more revenue, these higher ticket items are much more profitable for you.
Plus it builds like and trust with your customers, which in turn makes them much ‘stickier’.
RETAIN
Retaining customers is not just about ensuring they keep buying from you. It’s also about attracting them back to your brand after they’ve shown initial interest.
Why? Because getting that initial interest is the difficult part. Yet so many businesses leave money on the table by not following up with these customers.
It’s called retargeting and it’s one of the most efficient and effective marketing strategies around.
And we build this in to every Alchemy campaign as standard.
So those are the three key ingredients. However the tricky bit is working out where to start, what message to use and how to put everything together so that it becomes a seamless marketing funnel that just works.
And that’s where Alchemy comes in.
So how can you find out whether we can help?
The easiest way is to book a free Discovery Call with us. Simply click on the link below, book a time slot and answer a few questions about your business and your goals that will help us understand where you’re trying to get to.
WHAT HAPPENS ON THE CALL?
1. Understand
We find out about your business; your products, your vision and goals, and what you are wanting to achieve.
2. Evaluate
We look at your current marketing strategy and your online credentials and assets to understand the potential scope for improvement.
3. Strategize
We determine your quickest win; the most effective thing you can do to get results as soon as possible without disrupting your business.