One of the biggest challenges that many professionals and small companies face is that they believe content marketing is the ONLY way to grow their business.

They have a website, a blog, they write articles, they post on all the main social media platforms. They try very hard to establish themselves as an expert in their field in order to gain credibility, and they do all this before they’ve sold a bean.

They believe that putting out all this content somehow moves the needle in terms of whether people will want to buy from them.

Next they give away free stuff to encourage people to join their mailing list and then they mail offers out to those people trying to persuade them to buy. Discounts, deals, bonuses, special offers… it’s amazing they have any time left to focus on the product or service they’re actually selling.

Of course as their prices come down, so the quality of the service reduces, as does the buy-in of the customer.

And so their results get worse. All too often it can result in a race to the bottom, which is not good for anyone.

Our FOCUS strategy is all about being far more targeted in your approach, and looking to attract a smaller number of higher paying customers.

This leads to better testimonials, more demand, fewer headaches and much greater profits. Plus a massive reduction in the number of plates you need to keep spinning.

Check out our case study to understand how by having fewer customers you can actually make more money.

And then book a Discovery Call with us to find out how we can help you make your own case study.